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Wilier embarks on a new journey with Vittoria

New partner, new name, but unchanged ambitions. The new Wilier - Vittoria MTB Factory Team is revving up for a 2024 that promises a rich schedule of prestigious events with mud, trails and climbs.

The team is now enriched with a recognized and esteemed partner in the world of two wheels. Vittoria is the world’s leading brand of performance bicycle tires & accessories. Renowned for pioneering graphene-enhanced compounds, cutting-edge cotton and nylon casings, and innovative tire inserts, Vittoria sets the standard for excellence.

Vittoria is dedicated to crafting bicycle tire systems that cater to diverse performance needs, spanning road, gravel, MTB, and urban applications."We are thrilled to embark on this exciting new journey alongside our long-time partner Wilier TriestinaStijn Vriends, Vittoria Chairman & CEO said -. This collaboration marks a significant milestone for Vittoria as we strive to reach the pinnacle of mountain biking, a segment that holds immense importance for our brand. As their technical partner, we will stand shoulder to shoulder with the riders and mechanics of the Wilier-Vittoria MTB Factory Team, providing unwavering support in every challenge they face with our top-of-the-line tires and inserts. I wish the entire team a year filled with joy and success!." 

Wilier, on its part, is ready to embark on its third year as the title partner, following two seasons where its brand topped the charts in the world's most important races, from the World Championships to the European Championships, and the World Cup.

"We embarked on this adventure in 2022 with curiosity and motivation," explained Enrico Gastaldello, CEO of Wilier Triestina. "Two years later, we cannot deny that satisfactions have come, and I am confident that many more will come, even from a commercial perspective. Bringing our brand to the top of the most important off-road competitions on the planet is a goal that drives us to work with even more passion and determination. Wilier excels not only in road bikes, and the results over these years are proof of that. With Vittoria, we know each other very well; they are among our strategic suppliers. They have historically supported us in our road sponsorships, and now deciding to invest together in an off-road market expansion project adds further value to the operation. I am very pleased with all of this and wish the team and its supporters the best.”

The date for the official presentation of the team is Tuesday 6 February at 11 am in the exceptional setting of the Vittoria Park in Brembate (BG), the only park in the world dedicated to all cycling experiences

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