The successes of the past three years have further cemented the partnership between Miche and the Wilier-Vittoria MTB Factory Team. This collaboration, an example of Italian excellence in the world of cycling, looks forward with renewed enthusiasm to the challenges of 2025, a year full of important events and ambitious goals.
2025 represents a crucial turning point for Miche, a historic moment that marks the culmination of an important growth path. The entry into the prestigious World Tour circuit, alongside the Groupama - FDJ Cycling Team, is an important milestone and an exceptional showcase for our brand.
The partnerships with Wilier-Vittoria MTB Factory Team and Groupama - FDJ Cycling Team confirm Miche's desire to establish itself as a leader in the world of cycling at 360 degrees, from road to mountain bike with its products from the Race Division range, the Miche division oriented to meet the needs of professional riders and the most demanding amateurs.
The K1 RD will be the technical highlight of the supply that Miche has made available to the Wilier-Vittoria MTB Factory Team. The new wheels have been tested and developed on the most technical tracks of the World Cup in close collaboration with the athletes of the Wilier-Vittoria MTB Factory Team, and were the wheels used by Simone Avondetto to win the title of European XCO Champion in 2024. The team also has the K6 available for specific training with e-bikes and the entire Kleos RD range for road training, the same ones used by the Groupama FDJ - Cycling Team.
This year, a further novelty arrives with the renewed brand identity of the Team, a tribute to the Italian heritage, which translates into a unique design that celebrates pasta as a symbol of tradition, energy and creativity. And to complete this picture, the K1 RDs will accompany the Team with a dedicated livery.
Gregory Girard, CEO of Miche, announces the continuation of the partnership with great pride, also in view of the large investments made by the team to be even more competitive in 2025.
"When we embraced this project, we had the Team's objectives very clear," says Gregory Girard. "The arrival of a rider of the caliber of Luca Braidot, the signing of two young talents such as Juri Zanotti and Ella MacPhee, and the reconfirmation of Simone Avondetto until 2028 are clear signs of the Team's ambitions for the coming years. We intend to be there, alongside them, to contribute to the achievement of these goals. The development of new products and innovative solutions passes through a rigorous process of research and testing, which we carry out by collaborating with the best athletes in the world, both on road and off-road. The strategic choices made in terms of sponsorship are investments that, we are sure, will bring significant results."
Miche stands out for its specialized approach to design and production. With its entirely Italian production hub in San Vendemiano, the company operates vertically, guaranteeing full control of every stage of production. This structure allows the creation of tailor-made solutions for Teams and athletes, in order to meet specific needs to optimize performance and reliability on road and off-road.
The curtain on the 2025 season of the Wilier-Vittoria MTB Factory Team will rise on March 1st at the Verona MTB International. The Verona competition will be the first test for the team, which will then be called to compete in the first major event of the Cape Epic. The prestigious South African stage race will see Simone Avondetto and Luca Braidot, the team's new top duo, face for the first time the challenge that everyone calls the 'Tour de France of mountain biking'.
Comments